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August 23, 2024InformationOpen Access

Assessment of Customers’ Evaluations of Service Quality in Live-Streaming Commerce: Conceptualizing and Testing a Multidimensional and Hierarchical Model

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CHChaang-Iuan HoYLYaoyu LiuMCMingchih Chen

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Ho et al. (2024) studied this question.

synapsesocial.com/papers/68e5b288b6db64358754bb7chttps://doi.org/10.3390/info15090510
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Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Service Quality Model and its Marketing Implications1984 · 6,581 citations
  2. 2A Conceptual Model of Service Quality and Its Implications for Future Research1985 · 10,174 citations
  3. 3Antecedents and consequences of consumers’ attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm2022 · 44 citations