Impact of Entrepreneurial Leadership and Communication in Entrepreneurial Motivation on Productivity in Msmes in Sidoarjo

This study aims to analyze the effect of entrepreneurial leadership and communication in motivating entrepreneurship on productivity. The method used is quantitative, with sampling using cluster sampling method in Sidoarjo area, including Candi, Tanggulangin, and Porong in MSMEs. The number of respondents involved in this study was 100 people. The data analysis technique applied is path analysis using the SmartPLS version 3 program. The results show that entrepreneurial leadership has an influence on entrepreneurial motivation, but has no direct effect on productivity. On the other hand, communication is proven to have an effect on entrepreneurial motivation and also on productivity. Entrepreneurial motivation affects productivity, while entrepreneurial leadership affects productivity through entrepreneurial motivation. In addition, communication also affects productivity with entrepreneurial motivation as an intervening variable.