Influence Between Promotion, Price and Tangible with Consumer Purchase Intention at MSME’S YEYESHOP

This study aims to determine the effect of promotion, price and tangible on consumer purchasing interest. The sampling technique used in this study utilized a non-probability sampling method with a purposive sampling technique, namely a random sampling technique that is motivated by a specific purpose to obtain answers to the researcher's problem formulation. The researcher distributed E-Questionnaires to 100 respondents. The data analysis method used several data quality tests including Validity Test, Reliability Test, Classical Assumption Test and Multiple Linear Regression Analysis. The second test is a Hypothesis test which includes the Determination Coefficient Test (R2) and T-Test (Partial). The results of this study indicate that 1) Promotion has a positive and significant effect on consumer purchasing interest. 2) price has a positive and significant effect on consumer purchasing interest. 3) tangible (physical evidence) has a positive and significant effect on consumer purchasing interest.