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September 10, 2025Indonesian Journal of Advanced Research

The Effect of Design, Packaging, and Promotion on Consumer Purchase Intention at Tiya Fashion Store

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Authors

CACristian AditiyaANAdithia NurrahmanMDMay Dedu

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Overview

Quantitative analysis shows promotion drives consumer purchase intention in online fashion stores, highlighting importance.

Key Points

  • Promotion is the dominant factor driving consumer purchase intention at Tiya Fashion Store.
  • Product design and packaging significantly affect consumer purchase intention but have lower contributions than promotion.
  • Data processing was conducted using the PLS-SEM method to evaluate relationships among variables.
  • Strengthening promotional strategies, especially through digital channels, is crucial for increasing sales conversions.

Cite This Study

Aditiya et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee23ehttps://doi.org/10.55927/ijar.v4i7.14880
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