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October 15, 2025Indonesian Journal of Advanced Research

The Role of Beauty Content Creators and TikTok Affiliates in Influencing Local Skincare Product Purchase Decisions

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Authors

SSSixson Roberto SimangunsongNANayla AmandaJSJosuwandi Simanjuntak

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Overview

Quantitative analysis reveals the impact of beauty content creators and TikTok affiliates on purchase decisions.

Key Points

  • Beauty content creators significantly influence the purchase decisions of local skincare products among TikTok users.
  • The study highlights that trust in content creators and quality of content are vital for encouraging product purchases.
  • A quantitative approach using surveys assesses the relationship between content creators' roles and consumer buying behavior.
  • Findings suggest that accessibility through affiliate programs is vital for enhancing customer engagement and purchase likelihood.

Cite This Study

Simangunsong et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567bchttps://doi.org/10.55927/ijar.v4i9.15407
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform2024 · 1 citations
  2. 2Factors Affecting Customer's Purchase Decision of Makeup Products From Local Brands On TikTok Live Streams2024
  3. 3Analyzing Factors That Affect Purchasing Decisions For Beauty Products Through Tiktok Review Videos2024 · 3 citations
  4. 4Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia2025
  5. 5TikTok influencers’ credibility and its impact on local cosmetic purchase intention2024