Various Perspectives on the 'War on Gender': A Thematic Collection

The Undeclared War Against American Women.In this work, she examined a reactionary discourse prevalent in the media and cultural women as being profoundly unhappy despite having ostensibly achieved the freefeminism for 'producing' masses of single professional women who were prioritising their careers over family life, suffering burn-out and depression, succumbing to an 'infertility epidemic', and grieving over a 'man shortage'.In other words, the discourse Faludi characterised this phenomenon as a cultural shift resulting from a process social legitimacy and subsequently permeated popular culture.Utilising statistical evidence, Faludi effectively deconstructed this discourse by illustrating that many of the demands of the women's movement were nullified either shortly before or soon after feminists succeeded in actualising them.As Faludi put it bluntly: 'the anti-feminist backlash has been set off not by women`s achievement of full equality but by the proponents of the backlashes used the fear of change as a threat even before any major changes had occurred.What she described then was not an organised movement but a cultural turn, which almost seemed apolitical: `It is most powerful