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August 20, 2024International Journal of Research in Business and Social Science (2147-4478)Open Access

The impact of gamification on loyalty mediated by consumer engagement and brand awareness

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NRNadya RamdhaniAHAnanda Sabil HusseinRRRofiaty Rofiaty

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Ramdhani et al. (2024) studied this question.

synapsesocial.com/papers/68e5b8abb6db6435875515dfhttps://doi.org/10.20525/ijrbs.v13i5.3495
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Effect of Gamification toward Customer Engagement in Shopee E-Commerce2024 · 1 citations
  2. 2An Empirical Study on The Role of Hedonic Motivation, Social Influence and Gamification in Influencing Mobile Shopping Adoption2024
  3. 3THE ROLE OF USER INTERFACE AND GAMIFICATION IN ENHANCING USER EXPERIENCE: A STUDY ON SHOPEE MARKETPLACE2025
  4. 4HOW DOES GAMIFICATION INFLUENCE A CONSUMER'S PURCHASE INTENTION? STUDY IN SHOPEE INDONESIA2024
  5. 5The Influence of Gamification Affordance on Customer Loyalty among E-Commerce in Indonesia2025