Analisis Strategi E-marketing untuk Meningkatkan Minat Customer dalam Menggunakan Jasa MD Desaign & Printing Bangkalan

This research is to determine e-marketing strategies and customer interest in using MD Design & printing Bangkalan services. This type of research is quantitative. The population in this study were customers who used MD Design & printing Bangkalan services. Meanwhile, the sample in this study used 100 respondents. The data analysis techniques used in this research are validity testing, reliability testing, multiple linear regression testing, hypothesis testing. Based on the results of research that has been carried out, it is known that e-marketing strategies and customer interest have an influence on using MD Design & printing Bangkalan services. This is proven by using the F test where the average result of Fcount is 85,515 > Ftable of 1.984, so Ho is rejected and Ha is accepted, meaning that e-marketing strategy (X1) customer interest (X2) Using services (Y).