Trust in Business: Evaluating the Effects of Product Quality, Corporate Reputation, and Service Excellence on Customer Trust

This study aims to determine the influence of product quality, company reputation and service quality on customer trust CV. Liwansu, Grobogan Regency. The respondents in this study are customers who have purchased products on the CV. Liwansu. This study uses a quantitative approach by surveying 97 respondents. The data analysis technique used is multiple linear regression analysis. The testing technique uses the help of the SPSS 25 system. The results of the hypothesis test (t test) show that first, the product quality variable has a significant effect on the customer trust variable. Both variables of company reputation have a significant effect on the variable of customer trust. The three service quality variables have a significant effect on customer trust variables.