October 8, 2025Jurnal Ekonomi dan Bisnis JagadithaOpen Access

Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok

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The use of influencers and user generated content significantly boosts perceived value, enhancing purchase intentions.
In contrast, influencers showed a positive but not significant effect on purchase decisions compared to user generated content.
The study employed SEM analysis for hypothesis and mediation testing, engaging a sample of 96 respondents.
Findings indicate perceived value effectively mediates the relationship between influencer impact and purchase choices in beauty products.

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Implication

Research reveals perceived value mediates the effect of influencers and user generated content on purchasing decisions for cosmetic products in Denpasar City.

Cite This Study

Handayani et al. (2025) studied this question.

synapsesocial.com/papers/68e5c1c36950a706b22b5c8a https://doi.org/10.22225/jj.12.2.2025.219-229

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Implication

Research reveals perceived value mediates the effect of influencers and user generated content on purchasing decisions for cosmetic products in Denpasar City.

Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok

Key Points

Discussion

Implication

Cite This Study

Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok

Key Points

Discussion

Implication

Cite This Study

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Also Consider