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This is a Quantitative Study study.

The Influence of Influencers and the Quality of Elformula Skincare Products on Impulsive Buying of Tiktok Consumers in Padang City with Trust as a Mediating Variable

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Influencers and product quality significantly boost impulsive buying through enhanced consumer trust.
The analysis showed a positive correlation with trust, leading to higher impulsive purchases in 160 TikTok users.
This quantitative study utilized surveys and analyzed data with Partial Least Squares methodology.
The findings indicate essential implications for marketers focusing on influencer credibility and product perceptions.

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Quantitative analysis shows both influencers and product quality improve consumer trust, suggesting new e-commerce strategies.

Rahmadani et al. (2025) studied this question.

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