What type of study is this?

This is a Quantitative study (also classified as: Cross-Sectional, Structural Equation Modeling).

September 10, 2025Journal of Economics Finance and Management StudiesOpen Access

The Effect of Influencer Credibility and Trust on Impulse Buying Behavior with Purchase Intention as Mediation Somethinc Skincare ProductsThe Effect of Influencer Credibility and Trust on Impulse Buying Behavior with Purchase Intention as Mediation Somethinc Skincare Products

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Influencer credibility positively affects purchase intention and impulse buying behavior.
Trust only influences purchase intention significantly, with no direct effect on impulse buying.
Purchase intention partially mediates the effect of credibility on impulse buying behavior.
Trust fully mediates the relationship between credibility and impulse buying behavior.

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Implication

Quantitative analysis reveals influencer credibility significantly boosts purchase intention and impulse buying in Generation Y and Z, indicating effective digital marketing strategies.

Cite This Study

Julianti et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc654b1d3bfb60e7895 https://doi.org/10.47191/jefms/v8-i7-36

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Implication

Quantitative analysis reveals influencer credibility significantly boosts purchase intention and impulse buying in Generation Y and Z, indicating effective digital marketing strategies.

The Effect of Influencer Credibility and Trust on Impulse Buying Behavior with Purchase Intention as Mediation Somethinc Skincare ProductsThe Effect of Influencer Credibility and Trust on Impulse Buying Behavior with Purchase Intention as Mediation Somethinc Skincare Products

Key Points

Discussion

Implication

Cite This Study

The Effect of Influencer Credibility and Trust on Impulse Buying Behavior with Purchase Intention as Mediation Somethinc Skincare ProductsThe Effect of Influencer Credibility and Trust on Impulse Buying Behavior with Purchase Intention as Mediation Somethinc Skincare Products

Key Points

Discussion

Implication

Cite This Study

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