Facebook has become a pivotal platform for political propagandists, offering a medium for political participation and conversation. This study addresses concerns about Facebook’s influence on public opinion in Bangladesh, particularly in the lead-up to the 2024 general election. Employing a mixed-methods approach, the study involved 307 participants across five parliamentary constituencies and conducted interviews with seven individuals to examine the relationships between Facebook usage, interactions with political actors, and exposure to political content. Findings reveal that Facebook significantly impacts public opinion, fostering political participation and discussions. However, responses to political content often involve emotional and spontaneous reactions rather than informed and rational debate.
Islam et al. (Wed,) studied this question.
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