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This is a Content Analysis study.

The Role of Social Media in Shaping the Behavior of Muslim Generation Z Voters in General Elections

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Muslim Generation Z voters are significantly influenced by social media, shaping their political behaviors during elections.
Data from 133 respondents through questionnaires and 11 in-depth interviews reveals the impact of political information accessed via platforms like Instagram and TikTok.
The study employs content analysis to examine how social media facilitates diverse political behaviors, from voting to being election supervisors.
These findings indicate that voter behavior is influenced not only by traditional factors but also heavily by communication via social media platforms.

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Qualitative analysis shows social media influences voter behavior in Generation Z, highlighting its role in political information sharing.

Shafrina et al. (2024) studied this question.

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Qualitative analysis shows social media influences voter behavior in Generation Z, highlighting its role in political information sharing.