November 28, 2025Journal of Islamic marketing

Political involvement of Muslim Gen Z: the role of social media, digital culture and religiosity

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Political involvement is influenced by social media information quality and usage frequency, while trust is not a direct factor.
The analysis utilized partial least squares structural equation modeling (PLS-SEM) on data from 442 Muslim Gen Z respondents.
The study highlights that improving information quality on social media may increase political engagement among Muslim Gen Z.
Religiosity moderates the relationship between information quality on social media and political involvement, indicating its importance.

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Implication

Survey findings demonstrate links between social media information quality and political involvement in Muslim Gen Z, suggesting religiosity enhances this effect.

Cite This Study

Saputri et al. (2025) studied this question.

synapsesocial.com/papers/6928f113a65b730b9ea7a037 https://doi.org/10.1108/jima-01-2025-0032

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Implication

Survey findings demonstrate links between social media information quality and political involvement in Muslim Gen Z, suggesting religiosity enhances this effect.

Political involvement of Muslim Gen Z: the role of social media, digital culture and religiosity

Key Points

Discussion

Implication

Cite This Study

Political involvement of Muslim Gen Z: the role of social media, digital culture and religiosity

Key Points

Discussion

Implication

Cite This Study

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Also Consider