Strategies to Increase Community Interest through Quality Assurance System at Sari Bumi Islamic Elementary School

The development of the world of education over the last two decades has occurred very rapidly. Various kinds of advances in terms of regulations, technology and information, and market competition have made educational institutions compete to prepare themselves as best as possible through various superior programs. The program is packaged in various attractive models so as to attract the public. On the other hand, there are still many educational institutions that are still teetering and unable to prepare themselves to anticipate very rapid changes in the world of education. For this reason, the SDI Sari Bumi Sidoarjo educational institution is trying to carry out a strategy to increase public interest through a school quality improvement system. This type of research is qualitative research with one variable. The results of this research show an increase in public interest in Islamic educational institutions through quality assurance strategies.