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August 5, 2024Journal of Asian Business StrategyOpen Access

The impact of co-branding on consumer purchase intentions in the automotive industry

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Authors

JSJiazheng SongYWYuqian WeiMWMingyang Wang

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Cite This Study

Song et al. (2024) studied this question.

synapsesocial.com/papers/68e5d782b6db64358756d4dfhttps://doi.org/10.55493/5006.v14i2.5138
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