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September 6, 2024International Business ResearchOpen Access

The Impact of Co-branding on Consumers’ Purchase Intention-A Case Study of NAIXUE

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Authors

GGGuihang GuoYLYing LiYJYihongtian Jie

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Cite This Study

Guo et al. (2024) studied this question.

synapsesocial.com/papers/68e5931ab6db64358752dfe7https://doi.org/10.5539/ibr.v17n5p20
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Co-branding Partner Selection and Consumer Behavior in New-Style Tea Beverages: Evidence from Naixue2026
  2. 2Analysis On the Influence of Tea Brand Co-Branding Strategy on Tea Sales2024
  3. 3What is the Impact of Brand Co-branding on Consumers' Purchase Intention?2024
  4. 4The impact of perceived value on repurchase intention of co- branded products2024
  5. 5The Mediating Role of Perceived Value in the Relationship Between Brand Image and Repurchase Intention: A Case Study of the Chinese Tea Market2024 · 1 citations