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July 30, 2024Asia-Pacific Journal of Business Administration

How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam

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NNNgọc Minh NguyễnHGHoang Huong GiangNVNgoc Thi Minh Vu

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Cite This Study

Nguyễn et al. (2024) studied this question.

synapsesocial.com/papers/68e5e6efb6db64358757ba02https://doi.org/10.1108/apjba-07-2023-0346
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature2024 · 2 citations
  2. 2Cross-border online shopping: United States consumers' intention to shop on Korean sites2025
  3. 3Literature review on the effect of psychosocial factors on product judgements and willingness to buy foreign products: Case study in Vietnam2024
  4. 4The Effect of Country Image and Involvement on the Purchasing Decisions2021
  5. 5How country-of-origin (COO) image and eWOM credibility buffer the effects of animosity and cognitive dissonance on online purchase intentions2025