The Effect of Chinese University's Education Service Quality on Education Trust and School Life Satisfaction: Focusing on the University of Jilin Province, China

This study was conducted to determine how the quality of educational service at Jilin Province University in China affects educational trust and school life satisfaction.The subject of the study was a questionnaire obtained from 1744 university students in Jilin Province, China, using SPSS Ver 23.0 to derive the following results.First, it was found that the sub-factors of the educational service quality of Chinese university students, such as faculty, reputation, and accessibility, had a statistically positive (+) effect on educational trust.Second, it was found that faculty, reputation, administrative services, accessibility, and educational programs, which are sub-factors of the educational service quality of Chinese university students, have a statistically positive (+) effect on school life satisfaction (classroom atmosphere, class learning, companionship, teacher relationship).Third, it was found that the educational trust of Chinese university students had a statistically positive (+) effect on the classroom atmosphere, class learning, companionship, and teacher relationships.Through the above results, it was possible to indirectly find out that university students in Jilin Province, China, influence school life satisfaction based on the educational trust of current universities.Currently, it was found that in all universities in China, educational service quality is a prerequisite, not an option, in strengthening the competitiveness of universities in fierce competition.This leads to high competitiveness as the quality of educational services of universities acts as a differentiated competitiveness from other universities.Accordingly, it was concluded that it is meaningful to effectively improve the quality of educational services for students in the educational field in China.