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July 30, 2024Journal of Business Management and AccountingOpen Access

Impact of Celebrity Endorsements on Sales Performance: A Study of the Beverage Industry in Ghana

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Authors

FOFrancis OseiAAAnthony Harrison Ato Kwamena AbakahCKCollins Kankam-Kwarteng

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Cite This Study

Osei et al. (2024) studied this question.

synapsesocial.com/papers/68e5e8fab6db64358757dd92https://doi.org/10.32890/jbma2024.14.2.4
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