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From the perspective of communication studies, strategies for the international dissemination of China's sports culture and the construction of the national image are proposed. The research suggests that the connotative characteristics of China's sports culture are consistent with the positioning of the national image, and the international dissemination of China's sports culture can effectively enhance the country's cultural soft power, which is conducive to shaping a positive and proactive national image. Based on the "5W" model of communication studies, it is proposed that: in the process of international dissemination of China's sports culture and the construction of the national image, strengthening the construction of the communication subject is the foundation, carefully creating communication content is the core, developing an industrialized and modern communication system is an efficient path, paying attention to and researching the audience is the guarantee of effectiveness, and timely follow-up and in-depth analysis of feedback results are key. The aim is to provide ideas and references for better international dissemination of sports culture and the establishment of the national image in the new era.
Zhang et al. (Fri,) studied this question.