July 22, 2024SustainabilityOpen Access

Study on the Strength of Rural Tourism Operators’ Willingness to Carbon Offset and Its Influencing Mechanisms

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Value perception positively influences rural tourism operators' desire to carbon offset, while structural modeling effectively predicts their environmental behaviors.
Among 746 offline questionnaires across 100 counties, nearly all structural correlations regarding carbon offsetting reached statistical significance.
Structural equation model analysis using value belief norm theory reveals behavioral drivers, supporting targeted policy incentives for rural sustainable tourism.

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Implication

Empirical analysis reveals positive value perception driving carbon offsetting among rural tourism operators, highlighting targeted pathways for regional ecological policy.

Cite This Study

Song et al. (2024) studied this question.

synapsesocial.com/papers/68e5f73ab6db64358758bc6e https://doi.org/10.3390/su16146253

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Implication

Empirical analysis reveals positive value perception driving carbon offsetting among rural tourism operators, highlighting targeted pathways for regional ecological policy.

Study on the Strength of Rural Tourism Operators’ Willingness to Carbon Offset and Its Influencing Mechanisms

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Discussion

Implication

Cite This Study

Study on the Strength of Rural Tourism Operators’ Willingness to Carbon Offset and Its Influencing Mechanisms

Key Points

Discussion

Implication

Cite This Study

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