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July 18, 2024International Journal of Pharmaceutical and Healthcare Marketing3 citations

Purchase intent in social media for healthcare services: the influence of value co-creation, brand equity and engagement

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WAWalter Macêdo de AssisBVBruno de Almeida Vilela

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Assis et al. (2024) studied this question.

synapsesocial.com/papers/68e5fda8b6db64358759125fhttps://doi.org/10.1108/ijphm-06-2023-0057
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