Empowering healthcare centers: marketing insights on emotional dynamics and work–life conflict in emerging countries

Purpose The necessity for a work–life balance between family and career is growing along with the trend of working for employees, particularly health workers. This paper aims to examine emotional dynamics and work–life conflict in healthcare centres from emerging countries with reference to the Upper West Regional Hospital of Ghana. Design/methodology/approach With a pragmatic perspective, the researchers reasoned that there are various ways to understand reality. In this study, an exploratory research design was adopted to examine the intricate connection between work–life conflict and employee frustration, job stress and job satisfaction at Upper West Regional Hospital. The authors used an exploratory design. The various respondents were chosen using a simple random technique. Findings This study found that employees’ frustration is correlated with work–life conflicts. Additionally, job stress is correlated with work–life conflicts. Third, job satisfaction is correlated with work–life conflict. The findings underscore the complexity of the factors affecting work–life conflicts, employee well-being, job satisfaction and performance within the hospital. Practical implications The findings imply that management of the hospital should devise strategies to support employees in managing their personal and professional lives to reduce frustration, lower job stress, increase job satisfaction and ultimately, improve performance. Originality/value This research adopts the role theory to expand knowledge, and it is a foundation for understanding the intricate dimensions of emotional dynamics and work–life conflict in a healthcare setting in a unique West African emerging economy.