Purpose In such a volatile environment, it is difficult to understand customer behavior, especially in online market scenarios, and understanding this area is critical for developing online retailers' strategies. In the Kingdom of Saudi Arabia (KSA), the number of online users is growing very rapidly, before covid-19 online shopping is at a nascent stage, but now it is entering a growth stage with indefinite lockdowns and restrictions growing worldwide. In this scenario, the lack of knowledge regarding online shopping behavior makes it very difficult to measure it. Therefore, this research is designed to understand online shopping behavior and at the same time develop empirical measures for the assessment of online shopping behavior.
No takes yet. Share an insight, caveat, or question.
Chishty et al. (2024) studied this question.
Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context: