The Impact of E-commerce Stores on Changing Consumer Culture in the Kingdom of Saudi Arabia (A Field Study)

The field study conducted by the two researchers included the study community, who are users of electronic stores. The study sample consisted of 84 individuals with diverse demographic backgrounds, varying in age, professional and social statuses, as well as geographic locations of each individual in the sample. The researchers clarified in the study chapters the general framework of the study, the methodology employed in the study, the study tool, questionnaire axes, and the study sample. Furthermore, they elucidated the cognitive framework of the concept of electronic marketing, and analyzed the results obtained from the responses of the study sample individuals. The study concluded that there is a statistically significant relationship between the development and diversity of electronic stores and the increase in consumer culture in Saudi Arabia, with a percentage of 54.8%. There is also a statistically significant relationship between reliance on electronic stores and the increase in consumer culture in Saudi Arabia during the COVID-19 pandemic period, with a percentage of 83%. Additionally, there are statistically significant differences between the development and diversity of electronic stores and the increase in consumer culture in Saudi Arabia, attributed to demographic factors (gender, age, social status, occupation, location).