Implementasi Metode Simple Additive Weighting Pada Perancangan Sistem Penilaian Reseller di Showroom Aska Motor Garage

Aska Motor Garage Showroom is a commercial enterprise engaged in motorcycle retail.As a business primarily focused on enhancing sales, Aska Motor Garage requires robust strategies to augment its market performance.One effective approach is the formation of strategic partnerships with resellers, which is facilitated by offering incentives as rewards.This requires the establishment of an objective and quantifiable evaluation framework.To address this requirement, a Simple Additive Weighting (SAW) method was employed.This technique enables the determination of optimal values based on customizable criteria and weights aligned with the specific needs of partners, making it particularly appropriate in this research context.The resultant design of this system culminates in a decision-support system that offers detailed assessments of leading resellers by employing four key performance indicators: monthly sales, innovation, work quality, and adherence to target pricing.In our empirical testing, the benefit type was adopted for all criteria, reflecting the positive impact of these criteria on sales enhancement.To foster sustained motivation among resellers, we incorporate monthly sales data.Through this systematic approach, we successfully identified the top three resellers with scores of 0.905, 0.808, and 0.859, respectively.