Understanding the dynamics of science engagement within a diverse socio-economic landscape like India is crucial for effective policy-making and educational interventions. In this paper, we explore science engagement in India through an analysis of demographic factors and data-driven communication approaches. Using a comprehensive census dataset covering socio-economic indicators and educational aspects, we identify population segments showing varied engagement in science. By examining the influence of socio-demographic elements, our findings reveal trends shaping preferences for science communication. Our findings emphasize the importance of customized strategies for science outreach among diverse demographic groups in India. These findings provide valuable insights for policymakers, educators, and stakeholders seeking to enhance science literacy and foster a more inclusive and equitable scientific culture in India.
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Amrutha Muralidhar (2024) studied this question.
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