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The @kediri.foodies account is a content creator who reviews various kinds of culinary delights in the city of Kediri. This research aims to find out how much the @kediri.foodies account has a significant influence on the buying interest of the people of Kediri City. This research is classified as quantitative research with a descriptive survey method using random sampling techniques. A total of 100 respondents with certain criteria and who were followers of the @kediri.foodies account who were residents of Kediri City were the samples in this research. The primary data taken in this research is the results of questionnaire answers which are reprocessed so that they can show research results. The results of this research show that @kediri.foodies content has a significant influence on the buying interest of the people of Kediri City. The biggest indicator that has an influence in this research is the context in presenting content in the @kediri.foodies account.
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Syafatullah et al. (2024) studied this question.
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