Research on Existing Problems of Online Car-Hailing Platform from The Perspective of Consumers

With the development of economy, the improvement of people's living standard, travel more frequently, travel time and travel destination more flexible and changeable, the demand for personalized travel services gradually increased, so there is the emergence of online car booking and platform. Due to the short development time of online car hailing in China, a large number of online car hailing companies are too hasty, and there are many problems in the process. If these problems are not solved, the service experience will be reduced from the users’ point of view. There is a growing body of research on the subject of ride-hailing platforms, but it still falls short in addressing existing issues such as driver quality, waiting times, and pricing. In view of these shortcomings, this paper studies the existing problems of online car-hailing platform to make up for the existing shortcomings. It can effectively guide enterprises to carry out practical activities. To sum up, this study has important theoretical and practical significance.