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October 8, 2025REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENTOpen Access

The Impact of Digitalization on the Marketing Aspects of the Creative Industry

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Authors

ТСТетяна СакAKANASTASIIA KOZELMSMYKHAILO SHCHUROV

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Overview

Analysis of digitalization effects on global exports and marketing strategies in creative industries.

Key Points

  • Digitalization has significantly enhanced the growth of global exports of creative services, especially in marketing.
  • Statistical data demonstrates a marked increase in creative service exports amid strong demand for digital content.
  • Utilizing comparative analysis, the study highlights new challenges posed by tech giants and changing consumer expectations.
  • The findings provide insights for developing effective marketing policies and digital transformation strategies.

Cite This Study

Сак et al. (2025) studied this question.

synapsesocial.com/papers/68e60ef738763104d9af1a41https://doi.org/10.15802/rtem2025/328447
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Also Consider

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  1. 1The Economy of Creative Industries in the Digital Age2026
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  3. 3The impact of tourism and digital media on the dynamics of the fashion industry in the global creative economy2024
  4. 4Global Trade Policies and Their Impact on Marketing in The Digital Age2024
  5. 5Modern Tools and New Mechanisms for Regulating Foreign Trade in Creative Goods and Services2025