A study in scarlet: cultural memory of the tropes related to the color red, female countenance, and onstage makeup in the Sinophone world

In a high-context culture like Chinese, the linguistic code encompasses only part of the message and is incomplete without context. One of the implicit codes embedded in high-context communication is color tropes. Highly recognizable in the Sinophone world, color tropes often manifest themselves in the forms of metaphor, metonymy, allusions, and similes and are often related to the conveyance of emotional content. This paper provides a selection and discussion of such color tropes, demonstrates that color in a language inspires associations and connotations that are often very subtle and determined by deep cultural memory, and, giving several Chinese examples, shows how the primary semasiology of a color term often influences its subsequent semantic extension.