O-121 Nonverbal Communication in the New Forms of Employment

Introduction and methods New forms of employment are the general term for more diversified employment forms that have emerged or gained importance since around 2000. Characterized by changing working patterns of communication, contractual relations, locations, duration and work schedule, increased use of information and communication technologies (ICT) or a combination thereof, these are most often casual work, collaborative employment, crowd employment, interim management, employee sharing, ICT-based mobile work, job sharing, work in platform, precarious work, voucher-based and portfolio work. Our main research purpose is to analyze non-verbal communication’s impact on the increasingly diverse and flexible employment forms, the results of which will focus on planning and implementation of measures, guaranteeing workers’ protection and employment status. Results and discussion Socio-economic and technological recent changes have led to scale and scope’s increase of new employment forms, upgrading traditional employer-employee relationships to non-traditional work patterns and workplaces. Increasingly interactive connectivity of all elements of verbal and non-verbal communication in a common flow of messages increases the effect of experience in communication. In the context of the digitalization of communication, the study of the interrelationship of the elements of non-verbal communication in effective communication is essential. Modern communication techniques via kinesics, proxemics and vocalization can turn everyday communication into a highly emotional experience and be a tool for group persuasion and manipulation. They play a serious socio-psychological role in spreading information, building communities and reinforcing attitudes. Conclusion Non-verbal communication patterns in new employment relationships help building more sustainable and inclusive labor market, avoiding situations where new employment forms are less favorable than more established types of employment.