Research on Cultural Values in Chinese Literary Texts from the Perspective of Multimodal Discourse Analysis

Currently, Chinese literary texts mainly convey information through a single modality, which makes readers less interested in literary texts, resulting in the cultural value of literary texts being in a situation of “high and low”. In this paper, the cultural value of Chinese literary texts is studied with the help of multimodal discourse analysis, and through the design of multimodal transformation and multimodal semantic matching of literary texts, the cultural value of the texts is presented in a richer form. Finally, taking Dream of the Red Chamber as an example, the cultural attributes and cultural value of Dream of the Red Chamber are explored. The results show that the score of the cultural value of this literary text is 69.8663, which indicates that the content base of this literary text is rich and complete, has high authenticity and historical value, and has been handed down more completely until now. This study can provide support for the construction of meaning and quantitative assessment of cultural value of Chinese literary texts.