Analisis Pemahaman Konsep Halal Fashion pada Karyawan Perusahaan Tanstore Kota Tasikmalaya

Purpose: The purpose of the research is to analyze the understanding of halal fashion concepts among employees of Tanstore in Tasikmalaya City. The study aims to determine how well the employees understand halal fashion and how this understanding can improve the company's image and consumer confidence.Design/methodology/approach: The research employs a qualitative approach, gathering primary data through interviews and observations. The study focuses on the employees of Tanstore, a company producing halal fashion, to gauge their understanding of halal fashion products.Findings: The findings indicate that employees' understanding of halal fashion is crucial for shaping the company's image in the eyes of consumers. The research suggests that a better understanding among employees can lead to a more positive perception of the company, enhancing customer loyalty and trust.Research Implication: The research implies that companies in the halal fashion industry should invest in educating their employees about halal concepts to ensure their products align with Islamic principles. This can improve the overall brand image and competitiveness in the global market.Originality/value: The originality of this research lies in its focus on the employees' understanding of halal fashion, a relatively unexplored area in the context of Indonesia's growing halal industry. The study provides valuable insights for businesses aiming to strengthen their market position by ensuring their workforce is well-versed in halal standards.