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Businesses globally encounter significant difficulty with employee turnover. The study mostly concentrated on the information technology sector. Employees are considered the most valuable resources of an organization, making it crucial for companies to retain them. Organizations are striving to retain their exceptional employees by employing strategies that support talent retention. High human turnover can negatively affect the organization's productivity and sustainability. This study aims to investigate the impact of retention strategies on personnel turnover in Pakistan's information technology industry. The study took place in Lahore, a prominent hub of information technology in Pakistan. The study examined additional criteria believed to be linked to employee turnover, such as welfare benefits, personal well-being, and corporate culture. These traits were found to be associated with employee turnover.
Ullah et al. (Sun,) studied this question.