Navigating Green Marketing Landscape in Jharkhand: Addressing Hurdles and Crafting Solutions

Green marketing is referred to as selling and promotion of green products i.e., selling and promoting products that do not harm the environment. It is a concept that has been adopted by almost every industry in recent years considering the environmental degradation due to the process of manufacturing and selling the products to the consumers. Green marketing also includes manufacturing and modification of the products and making it beneficial to the environment. In this paper the authors have discussed the concept of Green Marketing and the awareness of Green Marketing among the people of Jharkhand. This paper has used both primary and secondary data.