Perceived quality of goods and services of Chinese origin in Colombia

The perceived quality of goods and services is a topic of great relevance in international marketing to understand the behavior of buyers based on their interests, where organizations make efforts to meet and guarantee quality standards. The objective of the research was to identify the perceived quality of goods and services of Chinese origin in Colombia. By means of a descriptive quantitative methodological approach, and through a deductive method, a questionnaire was designed and validated to determine the perceptions of local importers of goods and services of Chinese origin. Once the perceptions of (98) Colombian importers were collected, the information was analyzed using SPSS software version 29.0. The results obtained revealed opportunities for improvement in terms of durability. Finally, it is concluded that Chinese manufacturers contemplate the needs and expectations of the international market.