A Study on Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing

This study explores the adoption of green marketing strategies by political parties in India, with a focus on their marketing practices and environmental sustainability initiatives. In recent years, there has been a noticeable shift towards sustainability in various sectors, including politics, driven by increasing environmental awareness and regulatory pressures. Methodologically, the study employs qualitative research methods including case studies and content analysis of party manifestos, speeches, and promotional materials. By examining these sources, the study seeks to identify trends, challenges, and successes in the adoption and implementation of green marketing strategies by political parties. The findings are expected to provide insights into the effectiveness of green marketing in enhancing political brand image, engaging voters concerned with environmental issues, and influencing policy discourse. Moreover, the study aims to contribute to the literature on green marketing in emerging economies like India, where sustainability practices are increasingly becoming a focal point for organizations across sectors.