Ways to improve the motivation and incentives of the banking sector personnel

The relevance and feasibility of the chosen topic can be substantiated through several key aspects that emphasize the essence and importance of the problem under study: high competition in the banking sector, changes in service quality requirements, impact on corporate culture, technological changes and the need for continuous development, the need for a strategic approach to motivation.The purpose of the study is to develop ways to improve the motivation and incentives for banking personnel (on the example of JSC CB Privatbank). To achieve this goal, the article proposes and solves the following scientific tasks: the concept of motivation and incentives for personnel, theories of motivation, methods and tools for motivating personnel are considered; the features and strategies of motivation and incentives in the banking sector are identified; the ways of motivation and incentives for personnel of JSC CB Privatbank are analyzed and evaluated; individualized motivation programs for JSC CB Privatbank are developed.The results of the study demonstrate how an individualized motivational system and consideration of the specifics of corporate culture can significantly increase the effectiveness of motivational programs in the banking sector, compared to traditional universal approaches.The results of the study can be used to develop courses on human resource management in higher education institutions, prepare scientific articles and materials for conferences on human resource management.