Influence of Brand Image, Service Quality, and Customer Value on Customer Satisfaction when Using Grab Services in Sidoarjo

This research aims to determine the influence of brand image, service quality and customer value on customer satisfaction among Grab service users in Sidoarjo. This research uses a quantitative approach, the population in this research is the Sidoarjo community who have used Grab Online transportation with a sample of 100 respondents. The sampling technique used purposive sampling with the criteria for respondents being Sidoarjo residents aged 17-59 years. The collection technique is by distributing questionnaires and answers will be measured using a Likert scale. The data analysis technique in this research uses multiple linear regression using the Statistical Program for Social Science (SPSS) version 24 tool. Based on the results of this research, it proves that brand image influences customer satisfaction, service quality influences customer satisfaction, and customer value influences customer satisfaction when using Grab services. in Sidoarjo.