Aesthetic Interpretation of Chinese Fan Culture in the New Era

Fan culture, as a subculture, was formed in the 20th century. With the development of digital technology, Chinese fan culture in the new era presents four major characteristics, such as participation, group, organization and commerce. To decipher the reasons for the formation of fan culture, it can be roughly analyzed from three levels, including emotional resonance, interpersonal attraction and external driving force. Fan behavior is not only a simple pursuit of celebrities, but also a reflection of emotional projection, self-confirmation and group belonging. Although fan culture suffers from the prejudice of "vulgarity", as a kind of popular culture, it actually intersects with elite culture and jointly promotes the development of culture.