What question did this study set out to answer?

Investigate how commercialized fandom practices and liberalizing values transform contemporary youth culture within China's socialist market economy.

July 16, 2009European Journal of Cultural Studies

Fandom, youth and consumption in China

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Authors

AFAnthony FungChinese University of Hong Kong

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Implication

Ethnographic study reveals shifting consumption patterns and liberalizing values in Chinese youth fandom, indicating broader cultural and socio-political transformations.

Key Points

Investigate how commercialized fandom practices and liberalizing values transform contemporary youth culture within China's socialist market economy.
Conducted an ethnographic case study centered on the fan base of Chinese pop singer Jay Chou.
Analyzed fan community dynamics using a theoretical framework of materialistic and non-material labor.
Demonstrated that youth engagement in music fandom encompasses both commercial cultural consumption and non-material labor.
Identified that fan interactions foster liberalizing values and performative behaviors that actively challenge established social and political norms.

Cite This Study

Anthony Fung (2009) studied this question.

synapsesocial.com/papers/6a1a5b2de916fa6dd3b87aea https://doi.org/10.1177/1367549409105365

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Implication

Ethnographic study reveals shifting consumption patterns and liberalizing values in Chinese youth fandom, indicating broader cultural and socio-political transformations.

Fandom, youth and consumption in China

Discussion

Member takes

Implication

Key Points

Cite This Study

Fandom, youth and consumption in China

Discussion

Member takes

Implication

Key Points

Cite This Study

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