The Impact of Different Elements on Whether People Make Deposits

The main thrust of this paper is to establish the correlations between a couple of elements and the inclination of people to deposit in banks, the study also finds out the target masses served by the bank deposit business. For this purpose, this research paper uses the binary logistic model to analyses how the following eight factors respectively influence peoples intention to deposit in banks. The eight factors include age, balance, job, marital, education, housing mortgage, loan and default. The results of the research indicate that groups which own the characteristics of being highly educated, being single, being senior, having a fatter salary will be prone to save money in banks. Besides, students and retired people also tend to own a deposit in banks. In conclusion, it is useful and wise for bank to take measures to attract these groups to enlarge the size of deposit, which will definitely bring more profits to banks.