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The study aims to analyze effective strategies for attracting bank deposits by examining the roles of trust and marketing.

June 6, 2026Open Access

Strategies for Attracting Bank Deposits: Analysis of Trust and Marketing

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The study aims to analyze effective strategies for attracting bank deposits by examining the roles of trust and marketing.
Critical analysis of trust's role in deposit mobilization
Exploration of marketing strategies and communication channels
Examination of promotional tools enhancing deposit appeal
Demonstrated that public trust significantly influences deposit mobilization efforts
Identified effective marketing strategies that enhance deposit appeal
Provided insights for banks to optimize their deposit attraction strategies

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Analysis focuses on strategies enhancing bank deposits via trust and marketing tactics, suggesting practical implications.

Uraimova Gulziraxon (2026) studied this question.

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