Encouraging Sustainable Behavior in Urban Tourism through a Localized Gamified Digital Currency Model

After a growing concern for the environment, those involved in the environmental movement began to produce ecologically friendly products.Therefore, the article explores the possibility of creating a hybrid digital currency PCoin through eco-design.This approach is used to implement a more efficient and environmentally friendly way of handling transactions.This tool attracts many tourists to the Porto Velho region.Additionally, it is an effective environmental and tourism tool that benefits businesses and consumers.It offers the following benefits: Cost reductions, reductions in costs associated with services, product and technology innovations, better service quality, and competitive advantages.