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This analysis uncovers socio-economic trends in news broadcasts from regional channels, highlighting shifts due to the Russian-Ukrainian war.
The purpose of the research is to study the socio-economic problematic discourse in the news broadcasts of the regional TV channels Soyuz-TV and SK-1 in the Zhytomyr region with a projection onto the nationwide trends of mediatization of the mentioned issues in the conditions of the Russian-Ukrainian war. The research methodology includes general scientific and special methods. In particular, the analytical and synthetic method made it possible to outline the theoretical and methodological basis for studying the problem; content analysis allowed to identify the problematic and thematic dominants of news programs of Zhytomyr region TV channels; classification and statistical methods provided systematization of the socio-economic problematic spectrum of news stories. Results. The adaptive transformations of the media space, including regional broadcasters, under the influence of a full-scale war are substantiated. The place of local information resources in the modern communication paradigm is actualized, the dynamics of media audience behavior in terms of news content consumption is outlined. Attention is focused on the need to study the socio-economic news spectrum in the context of a comprehensive understanding of the role of regional media in shaping public opinion in the face of extreme challenges, and the factors influencing the formation and functioning of socio-economic discourse in regional media are highlighted. The problematic and thematic dominants of the socio-economic content of Zhytomyr region TV channels are analyzed, the priority of materials on this issue in the regional news TV discourse is substantiated. Novelty. For the first time, a systematic analysis of the socio-economic content of regional TV news in the Zhytomyr region during the war period was conducted on the example of the SK-1 and Soyuz TV channels, which allows us to understand the transformation of local media discourse and identify new challenges for regional media. Practical significance. The results of the study can be used to improve the information strategy of regional TV channels, improve the quality of socio-economic information and raise public awareness in the context of martial law. Key words: regional media, television, news, socio-economic issues, Russian-Ukrainian war
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Т. Strutynska (2025) studied this question.
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