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October 8, 2025Jurnal Ilmiah Manajemen KesatuanOpen Access

Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach

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Authors

FAFathor ASSSanajiYAYessy Artanti

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Overview

Qualitative analysis reveals social media's potential to boost tourism in resource-constrained villages, highlighting engagement issues.

Key Points

  • Social media marketing can significantly enhance tourism village promotion if done consistently and strategically.
  • Field observations and in-depth interviews showed that promotional efforts in Tlangoh Beach Tourism Village are currently suboptimal.
  • Financial constraints and a lack of skilled personnel hinder effective social media marketing efforts in these villages.
  • Improving content quality and increasing posting frequency on platforms like Facebook and Instagram is essential for better engagement.

Cite This Study

AS et al. (2025) studied this question.

synapsesocial.com/papers/68e6494525bc5bdb98713cbehttps://doi.org/10.37641/jimkes.v13i5.3739
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