Enhancing Tourist Visits to Villages through Branding, Experience, and Digital Promotion: The Role of Value Creation

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Quantitative analysis reveals digital promotion significantly increases tourist visits in rural Indonesia, highlighting branding's role.

Digital promotion effectively increases tourist visits to rural villages, showing the greatest impact on decision-making.
Among the surveyed 200 domestic tourists, the influence of branding and experiences closely follows the effect of digital promotion.
The study utilized a quantitative approach, surveying tourists and conducting interviews with ten village tourism managers.
Aligning branding, authentic experiences, and digital promotion strategies may enhance rural tourism competitiveness in Indonesia.

Setiawan et al. (2025) studied this question.

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